“Their way of taking photographs has created a trend and an entire school”.

“Aldo Ballo was the third eye of entire generations of architects and designers. His photographs revealed the precision, intensity and poetry of works of architecture and interior decoration, furniture and objects, rescuing them from the overcrowding and confusion of everyday life and preserving them from the dust and rigours of time”.

“he photograph could and indeed had to be smooth, appealing, dazzling and perfect, absolutely perfect. It had to represent "reality" as though reality were truth, and indeed truth that was in any case pleasing. The first to understand and make this type of photographic culture his own in those years was unquestionably Aldo Ballo”.

“The intention that should guide the construction of the photograph, is namely to represent the object from its own viewpoint”.

“The photographic material was therefore all prepared in-house and organised directly by Aldo so that everything was more than perfect. There was no need of Photoshop retouching or manipulation because Aldo’s skill was such that I am convinced he would not have used Photoshop even if it had existed at the time”.

“Their photos are realistic and proper portraits, they knew how to give objects a personality”.

“A buoyant, gleaming and almost evanescent style showing the utmost respect for the subject to be portrayed and therefore delicate and understated but always unmistakable, determined to create a charismatic aura around it. And it is precisely through those gentle images - descriptive but always aesthetic, motionless and slightly metaphysical - that the beauty of Italian design was made known throughout the world”.

“And in the end there is just one click or perhaps two in order to try out two different diaphragms. Suddenly it is all over, the set becomes old and obsolete, the dust already begins to settle and gather on the pure, shiny, reflecting surfaces”.